Category Archives: Advertising

Delicious Irony

Two years ago Citizens United financed a documentary by Newt & Callista Gingrich called America at Risk. It was the typical Gingrich over the top Global War on Islam screed and par for the course for the production company most famous for the Supreme Court decision that unleashed unlimited corporate funds into the 2012 election cycle.

So what a delicious irony that Newt’s campaign has been brought to earth by the very force of Citizens United and the Super Pacs it spawned which are dumping endless negative ads on Gingrich.

The involvement of such groups can be especially damaging for candidates like Mr. Gingrich who have not raised enough money to be able to counter negative attacks with an advertising blitz of their own. Nor does Mr. Gingrich have a well-financed super PAC working on his behalf.

“The problem is the super PACs come in and spend $1 million a week blasting a candidate,” said Tim Albrecht, a senior aide to Gov. Terry E. Branstad of Iowa, a Republican. “And Newt has not been able to put an apparatus like that together.”

Live by the sword, die by the sword.

Wired’s Party Line

I don’t have a publicist and so I rely on the kindness of friends to spread the word about my new book, Outlaw Blues; Adventures in the Counter-Culture Wars. Its been pretty well reviewed and has been in the number one spot on the I Bookstore Arts and Entertainment chart for a while. The book is a history of the role of artists from Mark Twain to Bob Dylan in shaping our culture and our politics. It has over 100 embedded videos that help guide you through the culture. The Wall Street Journal thought it was a technological breakthrough in the E book world.

So I figured Wired Magazine might be interested in this new form. But when a friend inquired of an editor there, the word came back that “they were aware of the book, but it was not a good fit.” I should have known. The last chapter of the book takes on the question of the future of America as a knowledge society in a world where knowledge is being devalued. How can you build a society that’s great at making music, movies and video games if the rest of the world thinks these objects of desire should be free? And of course the main proponent of this view is none other than Wired’s Editor in Chief, Chris Anderson, whose most recent book is titled, Free: The Future of a Radical Price. I was pretty hard on Anderson in the book, going so far as to quote Malcolm Gladwell’s famous query from the New Yorker.

“It would be nice to know, as well, just how a business goes about reorganizing itself around getting people to work for “non-monetary rewards.” Does he mean that the New York Times should be staffed by volunteers, like Meals on Wheels? Anderson’s reference to people who ‘prefer to buy their music online’ carries the faint suggestion that refraining from theft should be considered a mere preference.”

So I guess Wired is run like the old Soviet Politburo. If you are not willing to spout the party line of Free Culture and Techno-utopianism, you don’t exist.

“Meet the new boss. Same as the old boss.”

Morbid Symptoms

“The old is dying and the new cannot be born.  In this interregnum there arises a great diversity of morbid symptoms.”-Gramsci

The etymology of the word “morbid” is the Latin word morbidus meaning disease. Let us consider the particular disease that grips America right now. Students of Germany in the early part of the Great Depression (1929-1934) might recognize the conditions for a Fascist democratic coup that took place in that period. Here are some of the symptoms:

Paranoia-The Wall Street Journal reports that if you had been savvy enough to invest in an Armageddon portfolio this year you would be sitting pretty.

It is the ultimate bunker portfolio.

Amid the market tumult, a handful of stocks have seen their share prices ratchet up to record highs in recent weeks. And many of them are connected by a curious, if disconcerting, thread: Between them, they provide an investor with essentials for any respectable fallout shelter—makers of bottled water, canned goods, dehydrated broth, gas masks and auxiliary generators.

As with the Goldline Scams, Beck and the end of the world brigade that are pushing the notion, that Spam is the protein source of the future, is part of a completely dystopian fantasy that I think bears little touch with reality but feeds the all important “fear quotient” that is so necessary to fascist politics. A strong man is needed in a time of chaos. Continue reading

The Internet is a Focus Group

Our correspondent, T-Bone Burnett, added that comment to the New Yorker cartoon I posted which has generated so much traffic in the last couple of days. This comment is echoed in a magnificent essay in this morning’s New York Times by Michiko Kakutani, entitled Texts Without Context.

Other challenges to the autonomy of the artist come from new interactive media and from constant polls on television and the Web, which ask audience members for feedback on television shows, movies and music; and from fan bulletin boards, which often function like giant focus groupsAs reading shifts “from the private page to the communal screen,” Mr. Carr writes in “The Shallows,” authors “will increasingly tailor their work to a milieu that the writer Caleb Crain describes as ‘groupiness,’ where people read mainly ‘for the sake of a feeling of belonging’ rather than for personal enlightenment or amusement. As social concerns override literary ones, writers seem fated to eschew virtuosity and experimentation in favor of a bland but immediately accessible style.”

From the day I started this blog, I have tried to resist this urge to write what the search engines tell me would be popular. For reasons that are lost on me, posts with the word “Torture” in them are very popular on Google. This 19 month old post is still regularly on of the most searched out ones on this site. And of course there is always this favorite, which must be an immense disappointment to the thousands of web surfers who have landed there searching for porn. If I wanted to really get a lot of hits, I’d combine these two “focus group” hints and just call the site “Torture Porn”. I’m sure it would be very popular. Continue reading

What is to be done?

When I started promulgating this notion of The Interregnum–”The old is dying and the new cannot be born;in this interregnum morbid symptoms abound”(Gramsci)–two years ago, I had no idea how morbid the symptoms would get.

The last week has been as depressing culturally and politically as any in my recent memory. On the political front, the whole Washington edifice seems so terminally broken that I can neither summon the energy to believe that passing this health care legislation which will force every American to pay 15% of their earnings to a private health insurer  is worth the kind of energy I and my friends brought to the 2008 election campaign. Nor can I summon the vitriol to denounce the charlatans like Rush Limbaugh and Glenn Beck–the Private Jet Populists–the new Lonesome Rhodes from A Face in the Crowd–for their cynical manipulation of the paranoid conspiracy theorists that we call Teabaggers. The whole scene seems like some ancient Roman tragedy where King Pyrrhus upon defeating the Romans at such cost to his own followers turns to his general and says, “Another such victory and I am undone.”

And then I venture out in to the culture– the Hollywood Oscar parties–the reality TV–the Facebook posts–the TMZ front page–and I think that so little of it passes the “who cares” test. I met Guy Trebay a couple of years ago when we did a conference called Ready to Share. He writes about fashion with the acid vision of a 21st Century Trollope. This rung true.

And that was when someone else mentioned that fame is so cheap these days, that paparazzi fodder is so interchangeable, that celebrities are so dime-a-dozen, that often one has no idea whom the photographers are making a fuss about.

Perhaps, this person added, someone ought to invent celebrity Shazam, a fame app based on the music identification service available on cellphones.

That way, in a landscape prophesied with cold accuracy by Andy Warhol, one could point a camera phone at a given person and immediately learn which minor Italian soccer player or which trophy wife of which French intellectual or which former actor on a Jerry Bruckheimer crime-scene juggernaut one was gawping at.

It all seems so fucking inconsequential. Here we are stuck in two wars where our boys and girls, as young as the kids I teach at USC, are dying every day and it is as if they aren’t even real. What if the 26 year old coke sniffing Wall Street trader was in danger of being drafted? Would he then pay a bit more attention? A filmmaker like Paul Greengrass in Green Zone, puts evidence of the most treacherous deceptions by your government before you in the most wonderful style and panache and you ignore him. Continue reading

America 3.0 on You Tube

USC/Annenberg School has put a new version of my America 3.0:Rebooting After the Crash up on their You Tube Site. Watch it in the High Quality Setting. It will be up on I Tunes U next week as a free download.

Faith and The Future

Earlier this year Paul Krugman noted that the U.S, economy is suffering from “a crisis of faith”, implying that we had lost trust in the institutions of capitalism. The word “credit” comes from the Latin root–Credo–”I believe.” When we don’t believe our President or Hank Paulson or the CEO of Citibank, the whole edifice of contemporary American economics begins to crumple.

Much of this edifice has been built on the theories of Milton Friedman and the Chicago School which believes that we humans are essentially mechanical welfare maximizing tools. Contemporary economists don’t like words like “faith”, because they are not mathematical constructs that can plugged into a formula. But the economists, so sure in their formulas, believed that human welfare was measured by possessions–”when you die, the one with the most toys wins”.

But what if we could build a new economics based around the notion of ethics, community and stewardship of both our planet and our culture? Part of the Rebuilding America, I have been talking about is the realization that our obsessive consumerism was really only a way to anesthesize ourselves against the dread of a culture full of stress and empty of meaning. Part of the reorientation might require us to rethink “the Growth Imperative”–the idea that human welfare can only be increased if the economy grows at the maximum rate without excess inflation. The conservative economist Huber takes this notion to its logical conclusion (without a touch of irony).

Cut down the last redwood for chopsticks, harpoon the last blue whale for sushi, and the additional mouths fed will nourish additional human brains, which will soon invent ways to replace blubber with Olestra and pine with plastic. Humanity can survive just fine in a planet- covering crypt of concrete and computers.

I don’t want to live in Peter Huber’s world and so I have faith that we as a country can create a new social compact that will not be based on mathematics and notions of self interest, but rather on caring, trust and reciprocity. Of course America’s reinvention will require political will, but it will also need a spiritual and cultural transformation that will be just as wrenching.

What Now?

The New York Times asked 7 economists to advise the Obama administration under the title of “What Now.” With one exception they all seemed to be addressing what they thought was a given assumption:How can we get back to where we were before the crash? This seems to me to be singularly unhelpful. If the only task of the Obama Recovery is to restore America to a state in which 70% of GDP is consumer expenditures driven by excess credit and advertising, then we will have neither accomplished not learned anything from this crisis. As Jeremy Grantham has written.

An amateur economist could summarize and simplify the Chinese economy as 39-37-37: an astonishingly large 39% of the GDP is capital spending, 37% is internal consumption, and an amount equal to 37% of GDP is exported. (These numbers do not sum to 100 as we are not using exports net of imports because we are concerned with the vulnerability of total exports to a weak global economy.) The U.S., in comparison, is 19-70-13, disturbingly on the other side of normal; 70% consumption compared with 57% in both Germany and Japan, for example, and nearly twice that in China. Continue reading

Dole Ad Backfires

Liddy Dole’s attack on her opponents beliefs has backfired.PPP reports,

It is pretty clear to me based on our polling this weekend that Kay Hagan will be headed to the US Senate unless something very bizarre happens in the next 72 hours. While numbers in the races for President and Governor are basically unchanged from last week there has been clear movement away from Elizabeth Dole, a sign that her ‘Godless Americans’ ad is blowing up in her face. 

Dole has run one of the worst campaigns imaginable.

And Kay Hagan’s reply ad is really good. Dole deserves to lose bigtime.