I’ve been trying to understand the purpose of McCain’s continued ad attacks around the notion of Obama’s “celebrity”. It seems to me these ads are aimed at getting the Rush Limbaugh crowd back on board the McCain campaign. Limbaugh has been trumpeting the “Barack, The Magic Negro” meme for months. Now the McCain campaign has essentially adopted this same theme of “uppity”, in a slightly more politically correct manner and Limbaugh has begun to embrace McCain after months of mocking him.
The downside for McCain is that the ads destroy his standing as a “truth-telling maverick” with the independents. Today The Obama campaign starts to reinforce that populist message in a new ad.