Joseph Schumpeter had a brilliant economic theory a case study of which should be the Dodge car company. Here a biographer’s description of Creative Destruction.
“Schumpeter’s signature legacy is his insight that innovation in the form of creative destruction is the driving force not only of capitalism but of material progress in general. Almost all businesses, no matter how strong they seem to be at a given moment, ultimately fail and almost always because they failed to innovate.”
Chrysler and Dodge resisted making fuel efficient cars so long that the only incentive they have left is to sell you subsidized gas for three years. That’s pathetic.