Ten years from now the historians of marketing will look back at last week as the time that Interactive Advertising came of age. CBS Sports put all of the games of March Madness on the Web for free with targeted ads. The Web spots were more valuable than the TV spots.
The network made $4.83 in advertising for each of its 4.8 million online viewers and $4.12 for each of its 132 million television viewers, according to data from CBS and TNS, a research firm.
I went out on a limb three years ago saying this was going to happen, but it feels good to know that I wasn’t just dreaming.